Vitarka is a business consulting firm that specializes in providing market research and intelligence to support management decision-making.​
We combine time-tested research methods, with modern approaches to collect and analyze data giving you the valuable insights necessary to make informed decisions that drive growth and profitability.​
With Vitarka you will have access to data insights, industry trends and stakeholder analysis helping you stay ahead.
Where Insight Meets Action
At Vitarka Research and Consulting, we believe that better decisions begin with deeper understanding.
That’s why we go beyond just data — uncovering the stories, trends and motivations
that shape your customers, competitors and markets.
As a market research and business intelligence firm based in Chennai, we help SMEs and enterprises across India turn complex data into clear, actionable strategies.
Our core expertise Spans
Vitarka offers market research services to suit the dynamics of your product-market mix. We undertake market opportunity assessments, market entry research, demand-supply mapping and forecasting, competition intelligence, regulatory scanning and location evaluation assignments to help you make informed decisions.
Market Research
& Analysis
Market Research
& Analysis
Our trade intelligence services are aligned with your business goals. We provide value added insights to tap potential for import substitution in the domestic market, target new customers/ new geographies to leverage export opportunities. Companies can take advantage of trade intelligence to engage with counterparts in other regions to build EXIM trade business.
Trade
Intelligence
Trade
Intelligence
Team Vitarka has experience in working with top management to document actionable mid/ long term business plans with a 360 degree alignment, as an important tool for managing and growing business. We also provide hands-on support to HODs / mid management teams to enable implementation of strategic decisions, aligned to your corporate goals
Business Intelligence
& Project Management
Advisory
Business Intelligence
& Project
Management Advisory
Whether you're exploring a new market, evaluating an export opportunity, or building a long-term business roadmap, we help you identify opportunities, manage risks and move forward with confidence.
We combine proven research methods with modern analytics to:
Map demand–supply gaps
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Assess market entry feasibility
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Design effective go-to-market strategies
With Vitarka, you gain more than insights — you gain a partner who helps you act on them. We connect the dots between market signals and internal strategy, so your decisions are not just informed, but impactful.
Why Choose Us
Custom Approach
Customer First
Implementation Support
With a customer-centric approach, we make sure our deliverables are aligned with your goals in order to ensure seamless interactions, increased satisfaction, and improved outcomes for your business.
Your company, industry, and market is unique, influenced by factors such as size, organisation culture, goals, and competitive environment. We collaborate with your team to chart a customized path and construct a robust narrative leading up to the decision-making juncture.
At Vitarka, we have hands-on experience in offering support to ensure management strategies and decisions that arise out of our research are implemented by your senior and mid-management teams.