top of page


Driving Brand Consistency for an Auto Components SME: A MarCom Success Story
How Vitarka helped a Chennai-based auto component supplier streamline its communication and branding strategy for scalable growth The Client: A Trusted Name in India’s Auto Components Industry Our client is a well-established auto component supplier based in Chennai, with over ₹200 crore in sales during FY 2023–24. As the business scaled, the leadership team recognized the need for a more structured approach to marketing communication (MarCom) — one that could support growt


Mapping Energy Usage in Chennai: A Market Study for Intelligent Energy Management Systems
How Vitarka helped an energy tech startup validate market potential for intelligent energy solutions in the Chennai Metropolitan Area The Client: A Startup Powering Smarter Energy Storage Our client is a fast-growing energy management startup that designs and deploys energy storage systems for commercial and industrial users. With a focus on reducing energy costs and improving reliability, the company is building next-gen solutions for smarter power usage. To explore market


Building a 5-Year Strategic Growth Plan for an HR Tech SME in the UAE
How Vitarka helped a 25-year-old IT solutions provider align vision, strategy, and execution for long-term growth The Client: A Trusted HR Tech Brand in the GCC Our client, a Dubai-based SME, has spent over two decades building a strong reputation in the GCC region. With a flagship HR & Payroll software product and a client base of 3,000+ organizations, the company is known for its domain expertise and service reliability. As the business matured, the leadership team recogni


Cracking the Code: Market Expansion Strategy for Building Materials in India
How Vitarka helped a diversified enterprise enter India’s booming construction ecosystem with confidence The Opportunity: Riding the Wave of Infrastructure Growth India’s building and construction sector is one of the fastest-growing in Asia — fueled by rising housing demand, infrastructure investments, and government initiatives like Smart Cities and PM Awas Yojana. For businesses looking to enter this space, the potential is massive — but so is the complexity. A leading div
bottom of page