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Should I follow data or my intuition?
In today’s connected world, data is ubiquitous. As companies continue to invest in processes and technologies, data is continuously generated from various sources, often in real-time.
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Internal data relates to operations, customers, suppliers, supply chain, employees
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External data relates to competition, industry associations, EXIM trade, technology trends, macroeconomy, and so on.
The key is to use data and intuition in a balanced and informed manner. A rational approach in decision-making is to balance intuition with insights to increase confidence associated with decision-making.
Internal Data Sources
Customers
Data
Operations
Data
Sales
Data
Past Data
Trends
Anchor 1
Data Analysis & Insights from Vitarka
Compile & analyze data, interpret findings and present information
External Data Sources
Primary Research
Data
Trade
Inetlligence
Secondary
Research
Data
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