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Should I follow data or my intuition?

In today’s connected world, data is ubiquitous. As companies continue to invest in processes and technologies, data is continuously generated from various sources, often in real-time. 

  • Internal data relates to operations, customers, suppliers, supply chain, employees 

  • External data relates to competition, industry associations, EXIM trade, technology trends, macroeconomy, and so on.

The key is to use data and intuition in a balanced and informed manner. A rational approach in decision-making is to balance intuition with insights to increase confidence associated with decision-making.

Internal Data Sources

Customers
Data

Operations
Data

Sales
Data

Past Data
Trends

Anchor 1

Data Analysis & Insights from Vitarka

Compile & analyze data, interpret findings and present information

External Data Sources

Primary Research
Data

Trade
Inetlligence

Secondary
Research
Data

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