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Driving Brand Consistency for an Auto Components SME: A MarCom Success Story

  • rashmi02
  • Nov 26
  • 2 min read

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How Vitarka helped a Chennai-based auto component supplier streamline its communication and branding strategy for scalable growth


The Client: A Trusted Name in India’s Auto Components Industry

Our client is a well-established auto component supplier based in Chennai, with over ₹200 crore in sales during FY 2023–24. As the business scaled, the leadership team recognized the need for a more structured approach to marketing communication (MarCom) — one that could support growth, improve brand consistency, and engage diverse stakeholders.

To meet these goals, the company outsourced its MarCom function to Vitarka Research & Consulting.


The Objective: Building a Cohesive Communication Strategy

The engagement aimed to:

  • Develop and manage content calendars across digital and offline channels

  • Strengthen the company’s online presence — including website, social media, and digital campaigns

  • Build a clear brand narrative for internal and external stakeholders

  • Ensure timely execution of communication initiatives through structured project management

Our Approach: Strategic, Collaborative, and Process-Oriented

Vitarka’s role extended beyond content creation — we became an embedded partner in the client’s communication ecosystem.


Internal Coordination

  • Regular interactions with leadership and mid-level teams to prioritize messaging and align with business goals

  • Strategic input on brand positioning and stakeholder engagement


External Collaboration

  • Worked closely with digital marketing agencies and design teams

  • Oversaw creation and deployment of marketing assets across print and digital media

  • Ensured timely execution of campaigns and updates across platforms


Engagement Outcomes

The ongoing MarCom support delivered tangible benefits:

  • Consistent brand messaging across all touchpoints

  • A unified narrative for key audiences — including employees, suppliers, customers, and industry bodies

  • Improved visibility among prospective employees and key stakeholders

  • Streamlined coordination between internal teams and external partners

By embedding communication strategy into daily operations, Vitarka helped the client build a brand that reflects its scale, credibility, and growth ambitions.


Want to Strengthen Your Brand Narrative?

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