How Vitarka helped a Chennai-based auto component supplier streamline its communication and branding strategy for scalable growth The Client: A Trusted Name in India’s Auto Components Industry Our client is a well-established auto component supplier  based in Chennai, with over ₹200 crore in sales during FY 2023–24. As the business scaled, the leadership team recognized the need for a more structured approach to marketing communication (MarCom)  — one that could support growt