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Building a 5-Year Strategic Growth Plan for an HR Tech SME in the UAE

  • rashmi02
  • Nov 26
  • 2 min read

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How Vitarka helped a 25-year-old IT solutions provider align vision, strategy, and execution for long-term growth


The Client: A Trusted HR Tech Brand in the GCC

Our client, a Dubai-based SME, has spent over two decades building a strong reputation in the GCC region. With a flagship HR & Payroll software product and a client base of 3,000+ organizations, the company is known for its domain expertise and service reliability.

As the business matured, the leadership team recognized the need for a structured growth strategy — one that would align internal capabilities with evolving market opportunities.

That’s where Vitarka came in.

The Objective: A Strategic Business Plan for the Next 5 Years

The client commissioned Vitarka to lead a comprehensive strategy consulting engagement with two


key goals:


  • Conduct a 360° review of internal and external business dynamics

  • Develop a 5-year strategic business plan that builds on strengths, addresses gaps, and identifies scalable growth opportunities


Our Approach: Collaborative, Insight-Driven, and Action-Oriented

We began with deep listening — engaging both internal and external stakeholders to understand the full picture.


Internal Discovery


  • Held structured discussions with the management team and mid-to-senior employees

  • Mapped the leadership’s vision and documented operational constraints

  • Identified internal strengths and areas for improvement across functions


External Perspectives


  • Conducted interviews with key customers and partners

  • Captured candid feedback on product performance, service experience, and market perception


Strategic Analysis


  • Performed a detailed SWOT analysis

  • Identified vertical and horizontal diversification opportunities based on team capabilities and geographic reach

  • Conducted a cursory market assessment of shortlisted opportunities to validate trends and feasibility


Key Outcomes & Strategic Deliverables


The engagement culminated in a clear, consensus-driven roadmap for the next 3–5 years:

  • Actionable roadmaps to strengthen product design, marketing, and sales functions

  • Serviceable Addressable Market (SAM) defined with revenue projections by product and service line

  • Growth opportunities prioritized by feasibility and strategic fit

  • Leadership alignment through active participation in planning and decision-making


Business Impact: Strategy with Shared Ownership


The strategic planning process empowered the leadership team to:

  • Make informed investment decisions

  • Align cross-functional teams around shared goals

  • Build a scalable foundation for regional expansion and product innovation


By grounding the plan in both internal realities and external insights, Vitarka helped the client move forward with clarity, confidence, and cohesion.


Vitarka’s Role in SME Strategy Consulting


At Vitarka Research & Consulting, we specialize in helping SMEs and mid-sized enterprises translate insight into action. Our strategy consulting services combine:

  • Stakeholder-driven discovery

  • Market and competitive intelligence

  • Business model validation

  • Roadmap development and execution support

Whether you're planning for growth, diversification, or transformation, we help you build strategies that stick.


Ready to Chart Your Growth Story?

Let’s talk about how we can support your next strategic leap.




 
 
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